GOOD > SAFE

Hold onto hope.
Resist conformity.
Keep moving.
Shop Good Lion
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Apparel + artifacts to remind you what's good.

Designed in Madison WI / Free shipping over $99 / Easy returns
Wear something that means something.

Best Sellers

 

PSA Hat

$45.00

2 colors available

 
A woman stands outdoors against a light brick wall wearing a white graphic T-shirt with red and black text reading 'GOLF. TO KEEP KIDS OFF DRUGS.

PSA Tee

$45.00

2 colors available

 
Man wearing a cap with text on a white background

PAR SAVE Hat

$48.00
 
A man wearing a black pullover hoodie with the text 'PAR WON'T SAVE YOU' printed in a light gray gothic font on the left chest, set against a plain beige background.

PAR SAVE Hoodie

$125.00

1 color available

 
Person wearing a white t-shirt with text on a plain background

DRESS CODE

$58.00

2 colors available

 
Person wearing a black hoodie with a gold lion design on a plain background

CLUBHOUSE Hoodie

$148.00

2 colors available

“Is he safe? I shall feel rather nervous about meeting a lion."


"Who said anything about safe?
'Course he isn't safe. But he's good."
- Lewis


Upon contact, I lost the ball in dense clouds.
I turned around and asked, "Is it safe?"
to which our co-founder promptly replied: "It isn't safe. But it is good.”

Read the Story Meet the Team
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New Releases

 
Ivory denim golf driver headcover with PAR WON’T SAVE YOU embroidered vertically in kelly green.

PAR SAVE Denim Driver Cover

$85.00
 
A black cylindrical denim driver cover with a white hand-drawn lion fang design, standing on a wooden cabinet against a textured beige wall.

HUMBLE PRIDE Denim Driver Cover

$85.00
 
A blue cylindrical denim driver cover with an embroidered Wisconsin state coat of arms design, displayed on a wooden shelf against a textured beige wall.

WISCONSIN GOLF Denim Driver Cover

$85.00
 

PSA Hat

$45.00

2 colors available

 
A woman stands outdoors against a light brick wall wearing a white graphic T-shirt with red and black text reading 'GOLF. TO KEEP KIDS OFF DRUGS.

PSA Tee

$45.00

2 colors available

 

GOOD LI-On Wisconsin x WDT

$35.00
Shop Hats
A man wearing a white trucker-style baseball cap with 'GOLF MAT.' embroidered in orange on the front, paired with a white t-shirt, standing in a neutral-toned indoor setting.