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Golf is evolving - your wardrobe should too.
Shop by Collection
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In a sea of sameness, blend in or stand out.
We’re redefining camouflage - not as a way to disappear but as a statement of quiet dominance:
The intersection of style and confidence, where performance meets artistry. -
Tailored for the modern golfer, each piece is a nod to ‘90s nostalgia, while delivering comfort and versatility; it’s the merging of classic golf culture with a hint of rebellion.
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It’s been over a year in the making and we’re thrilled to announce that it’s finally here: The Bobbi Stricker x Good Lion Golf collection.
Designed in collaboration with professional golfer and overall incredible human, Bobbi Stricker. -
Each piece was created in collaboration with Bobbi and features:
A custom red + white mantra woven label exclusive to this collection.
Bobbi’s signature in the neck tag.
The Good Lion Crown mark, also exclusive to the Bobbi collection.
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The Clubhouse Collection is designed with pure comfort and relaxation in mind.
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Embroidered heavy tees and cozy modern knits make this collection a cornerstone of our wardrobe.
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An homage to the Supper Clubs of Wisconsin and the inclusive spirit therein.
Welcome to the Good Lion Supper Club:
"Where everyone's a member!" -
The Supper Club collection will have you ready to tee up an Old Fashioned (press please) at Sand Valley or at Ishnala.
Items include:
Members Augusta Jacket
Members Bandana, Trucker Hat and more .
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When Tiger ditched the collar 20 years ago, golf fashion would never be the same.
Inspired by taking chances, a dash of courage, Virgil and a love of the game, we’d like to say:
Welcome to the new Dress Code. -
Let's be honest, nobody knows what a golf shirt is anymore, so let us help with a selection of:
Garment dyed midweight hoodies and walkers
Denim golf hats
Chopped hoodies and more.
We are for the ones who were never given a shot and shut out from the gates.
We are for the ones who stepped onto the box, saw the homogenous flock and felt other.
We are for the overlooked, left out and uninspired, yet have the courage to keep hoping.
We are for the makers and creators, knowing it’s good to not play it safe; still taking risks even when they’ve missed.
We are blazing trails, breaking rules and building a new Pride.
“Is he safe?
I feel rather nervous about meeting a lion.”
"Who said anything about safe? 'Course he isn't safe.
But he's good.”
-Lewis
Inspired by our love of the game, a certain lion from Narnia and a desire to rethink the wardrobe, we welcome you to Good Lion Golf.
Proudly based in Madison WI.