golf camo

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Person with long hair in black t-shirt and pants standing against a dark background.
Person wearing a white t-shirt with 'GOOD > SAFE' printed on the back, and a black cap with 'GOOD LION GOLF' text.
Upside-down legs with turquoise shorts on a teal background.
Gold medallion necklaces on palm leaves background

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GOLF CAMO

  • In a sea of sameness, blend in or stand out.

    We’re redefining camouflage - not as a way to disappear but as a statement of quiet dominance:

    The intersection of style and confidence, where performance meets artistry.

  • Tailored for the modern golfer, each piece is a nod to ‘90s nostalgia, while delivering comfort and versatility; it’s the merging of classic golf culture with a hint of rebellion.

Person smiling on a golf course, wearing a t-shirt with a lion design and holding a golf club, barefoot on sand.

  • It’s been over a year in the making and we’re thrilled to announce that it’s finally here: The Bobbi Stricker x Good Lion Golf collection.

    Designed in collaboration with professional golfer and overall incredible human, Bobbi Stricker.

  • Each piece was created in collaboration with Bobbi and features:

    • A custom red + white mantra woven label exclusive to this collection.

    • Bobbi’s signature in the neck tag.

    • The Good Lion Crown mark, also exclusive to the Bobbi collection.

Four hoodies displayed against a gray background, featuring dark green, black, light blue, and white colors with logo graphics on the chest.

  • The Clubhouse Collection is designed with pure comfort and relaxation in mind.

  • Embroidered heavy tees and cozy modern knits make this collection a cornerstone of our wardrobe.

Man sitting on a bar stool holding a drink, wearing a graphic T-shirt, black pants, pink sneakers, and a white cap, with a green jacket featuring a lion design draped over another stool. A well-stocked bar with various bottles and glasses is in the background.

  • An homage to the Supper Clubs of Wisconsin and the inclusive spirit therein.

    Welcome to the Good Lion Supper Club:
    "Where everyone's a member!"

  • The Supper Club collection will have you ready to tee up an Old Fashioned (press please) at Sand Valley or at Ishnala.

    Items include:

    • Members Augusta Jacket

    • Members Bandana, Trucker Hat and more .

Three garments featuring text 'GOLF SHIRT': a white t-shirt, a teal hoodie, and a black short-sleeve hoodie, displayed on a light background.

  • When Tiger ditched the collar 20 years ago, golf fashion would never be the same.

    Inspired by taking chances, a dash of courage, Virgil and a love of the game, we’d like to say:
    Welcome to the new Dress Code.

  • Let's be honest, nobody knows what a golf shirt is anymore, so let us help with a selection of:

    • Garment dyed midweight hoodies and walkers

    • Denim golf hats

    • Chopped hoodies and more.

Golf is evolving - your wardrobe should too.

Person standing in shallow water facing a calm lake, wearing a beanie and a shirt with a design on the back. The scene is in black and white.

“Is he safe?
I feel rather nervous about meeting a lion.”

"Who said anything about safe? 'Course he isn't safe.

But he's good.”

-Lewis
Inspired by our love of the game, a certain lion from Narnia and a desire to rethink the wardrobe, we welcome you to Good Lion Golf.

Proudly based in Madison WI.

We are for the ones who were never given a shot and shut out from the gates. 

We are for the ones who stepped onto the box, saw the homogenous flock and felt other. 

We are for the overlooked, left out and uninspired, yet have the courage to keep hoping. 

We are for the makers and creators, knowing it’s good to not play it safe; still taking risks even when they’ve missed. 

We are blazing trails, breaking rules and building a new Pride. 

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GOOD > SAFE

RETHINKING THE WARDROBE